Why the Sucky Packaging NARS?

Source: http://www.product-girl.com/archives/nars-holiday-2010-collection/

I LOVE NARS makeup. Love it. Everything I've ever purchased from NARS has been amazing. The color goes on exactly as it looks in the package, which is hard to find. The blush/bronzer is fantastic, and the eyeshadows are ridiculously awesome.

BUT....the packaging ALWAYS goes to crap within a month or two. Every single NARS product I've owned, or seen someone else own has been broken. Either the lid breaks off, or the eyeshadow leaks all over my makeup bag (and with dark brown eyeshadow, things can get really messy -- especially on my face), or the color tin falls out all together.

So I have to ask...What's with the sucky packaging NARS? Why would you do that to us?